[7] Bmw I8 Games Making Weekly Gallery

The Winter Olympic games in Sochi, Russia, are now underway, and official partner BMW is using the games to promote its two plug-in offerings, the i3 and i8.

Three different commercials will be broadcast during NBC's coverage of the games, focusing on different aspects of the BMW-i lineup.

One spot, 'Hello Future', will cover the BMW-i brand itself. Another, 'SHHH', focuses on the i3, the automaker's recently-launched electric and range-extended city cars. The third spot carries the name 'Sightings' and advertises the eagerly-awaited i8 plug-in hybrid sports car.

'Hello Future' is a light-hearted look at Sir Arthur C. Clarke's 2001: A Space Odyssey, apparently proving that with BMW's i-cars, the world is as good today as he predicted.

'SHHH' covers a boy sneaking out in his dad's BMW i3 to impress his dream girl. While the technique works, his dad is still alerted that something is amiss, as the BMW i Remote App alerts him when the car is plugged back in to charge.

Respect: Is it the glue a polarized nation needs?

The final full spot, 'Sightings', follows people trying to describe the vehicle they've seen--the i8, naturally--after the futuristic coupe has whizzed past.

These adverts will be joined by a series of BMW i-related shorts, all featuring the BMW i3 and i8's unique attributes, fun nature and low-emissions benefits. Further BMW adverts will cover the BMW X5 and the brand new 2-Series coupe.

The commercials will certainly make BMW's electric range very visible over the next few weeks, though their message is arguably less important than that which Chevrolet is sending out with its own Sochi adverts.

Get the Monitor Stories you care about delivered to your inbox.

The brand, already a strong supporter of LGBT rights, will air commercials featuring same-sex couples during the Sochi coverage--a very public message of support during an event criticized over Russia's homophobic messages in the run-up to the games.

You can check out BMW's adverts above and below, or head over to The Car Connection for more on Chevrolet's campaign and a look at the ads.


FS1999 BMW i1999 V 199199 Farming simulator 1999 1999 1995 Mod

Bmw I199 199 V1919 FS199 Simulator Games Mods

Revell Germany 1919 BMW I19 Model Kit Amazonsg Toys amp Games

City Driver Bmw i19 Simulator APK 19 Download for Android Download

BMW i19

Best Car Wallpapers WIdescreen wallawy car

191919 Speed Twin BMW i19 Car amp Helicopter 1919G Radio Remote Control

Robot Check Power wheels Bmw Kids ride on

Taxi Driving New BMW i19 Car Driving Android Games YouTube

Toys amp Games Kids 1919G Remote Control BMW i19 Style Ride ON Car 119V

BMW i199 Concept Radio Remote Control RC Sports Car 1919 Scale Model

I19 Drift Simulator Car Games Racing 19DCity Drive for Android

FS199 Bmw I199 V19 Simulator Games Mods

FS19 Bmw I19 V19 Simulator Games Mods

Crazy Car Driving amp City Stunts BMW i19 Gameplay Android Game

City Car Driving 191919 BMW i19 Car Mod Simulator Games Mods

Rastar 1919 BMW i19 Concept Car Roadster diecast model new in box

Frv19 Games Online Frv19 Friv 19 games Friv Customize BMW i19 games

BMW i19 Crazy Car Driving amp City Stunts BMW i19 Android Gameplay